Project Overview
Built an Instagram content plan and produced branded visuals + copy for Zeelandia, then ran targeted promotion to grow the audience and increase inbound interest from bakery businesses.
Key Results
- +1,000 followers - Targeted B2B audience growth
- +15% inbound inquiries - Direct business impact
- Sustainable content system - Repeatable content framework
- Improved brand visibility - Enhanced presence in bakery industry
My Role
Instagram Strategy & Content Production Specialist
- Developed Instagram content strategy for B2B audience
- Created branded visual templates and design system
- Wrote engaging copy targeted at bakery professionals
- Managed Instagram ads for follower growth
- Optimized campaigns for lead generation
Strategy & Execution
Content System Development
- Created content pillars aligned with business goals
- Developed visual templates for consistent branding
- Established posting cadence and content mix
- Built reusable content frameworks
Visual Content Production
- Designed branded graphics using Canva/Photoshop
- Created product showcase imagery
- Developed educational infographics
- Produced behind-the-scenes content
Copywriting
- Wrote engaging captions for bakery professionals
- Created educational content highlighting product benefits
- Developed call-to-actions for inquiry generation
- Adapted tone for B2B Instagram audience
Paid Social Campaigns
- Set up Instagram ad campaigns targeting bakery businesses
- Optimized targeting for B2B lead quality
- A/B tested ad creative and copy
- Monitored and adjusted campaigns for performance
Channels
- Instagram (organic + paid)
- Instagram Stories
- Instagram Ads
Tools & Technologies
- Instagram Ads Manager
- Canva & Adobe Photoshop
- Social media analytics
- Content calendar tools
Client Type
B2B - Bakery Ingredients & Solutions
This project demonstrates expertise in B2B Instagram marketing, combining organic content systems with paid growth strategies to drive business results.