Project Overview
Managed a comprehensive product launch content package for Valio’s new dairy product line, including professional product photoshoot, three engagement mechanics, and masterclass-based Reels/posts for social media activation.
Key Deliverables
- Professional product photoshoot - High-quality product imagery
- 3 engagement mechanics - Interactive social media campaigns
- Masterclass content - Educational Reels and posts featuring products
- Launch campaign materials - Complete content package for activation
My Role
Content Production & Social Media Specialist
- Coordinated product photoshoot (styling, direction, logistics)
- Developed engagement mechanics for social activation
- Created masterclass content featuring products
- Produced Reels and social media posts
- Managed content calendar for launch period
Strategy & Execution
Product Photoshoot
- Styled products for photography
- Art directed photoshoot for brand consistency
- Produced variety of product shots for different uses
- Created lifestyle imagery showing products in use
Engagement Mechanics
- Designed three interactive campaigns to drive participation
- Created contests and challenges around products
- Developed user-generated content initiatives
- Implemented social sharing mechanics
Educational Content
- Produced masterclass-style content featuring products
- Created recipe demonstrations and use cases
- Developed Reels showcasing product benefits
- Integrated products into lifestyle content
Social Activation
- Launched coordinated social media campaign
- Managed posting schedule across platforms
- Engaged with audience responses and UGC
- Tracked campaign performance
Channels
- Instagram Reels
- Stories
Tools & Technologies
- Professional photography equipment
- Canva & Adobe Creative Suite
- FinalCut Pro (video editing)
- Social media scheduling tools
Client Type
B2C - Food & Beverage (Dairy Products)
This project demonstrates expertise in end-to-end product launch content production, from professional photography to social media activation.