Project Overview
HubSpot email marketing and CRM optimization for a European B2B construction products company. Focused on improving customer retention and engagement through targeted email campaigns and CRM workflow optimization.
Key Results
- +28% repeat sales uplift - Significant increase in customer lifetime value
- +45% click-through rate (CTR) - Dramatically improved email engagement
- Improved lead nurturing - Streamlined customer journey
- Enhanced segmentation - Better targeted communications
My Role
Email Marketing & CRM Specialist
- Designed and implemented HubSpot email campaigns
- Optimized CRM workflows and automation
- Created customer segmentation strategy
- Developed email templates and content
- Analyzed performance and iterated on strategy
Strategy & Execution
Email Marketing
- Developed targeted email campaign strategy for B2B audience
- Created engaging email templates with clear CTAs
- Implemented A/B testing for continuous optimization
- Personalized content based on customer segments
CRM Optimization
- Cleaned and organized customer database
- Set up automated workflows for lead nurturing
- Implemented scoring system for lead prioritization
- Created custom properties for better segmentation
Content Strategy
- Developed content calendar aligned with business goals
- Created educational content showcasing product benefits
- Designed promotional campaigns for specific product lines
- Implemented re-engagement campaigns for inactive customers
Channels
- HubSpot Email Marketing
- CRM Automation
- Blog content integration
Tools & Technologies
- HubSpot Marketing Hub
- HubSpot CRM
- Email analytics
- Customer segmentation tools
Client Type
B2B Manufacturing - Construction & Building Products
This project demonstrates expertise in B2B email marketing and CRM optimization, delivering measurable improvements in customer retention and engagement.