Project Overview
Grew social presence and launched a boutique educational course for doctors with automation-enabled production for Ormco’s My Ideal Smile orthodontic education platform.
Key Results
- +4,000 new followers - Significant social media growth
- 12 doctors enrolled - Successful course launch
- -20% prep time - Automation efficiencies
- -60% content creation/publishing time - Streamlined workflows
My Role
Digital Marketing & Education Product Specialist
- Developed social media content strategy for dental professionals
- Created course marketing materials and landing pages
- Implemented content automation workflows
- Produced educational content (posts, videos, infographics)
- Managed enrollment campaigns and follow-ups
Strategy & Execution
Social Media Growth
- Created educational content targeting dental professionals
- Shared case studies and treatment results
- Engaged with dental professional community
- Built credibility through expert content
Course Development & Marketing
- Developed course promotion strategy
- Created landing pages and enrollment funnels
- Designed email sequences for lead nurturing
- Produced course preview content and testimonials
Automation Implementation
- Set up automated content scheduling
- Created reusable content templates
- Implemented email automation for enrollments
- Streamlined content approval workflows
Educational Content Production
- Developed educational posts and infographics
- Created video content explaining orthodontic concepts
- Produced case study showcases
- Designed downloadable resources for doctors
Channels
- Email marketing
- Course platform
- LinkedIn (professional network)
Tools & Technologies
- Social media scheduling tools
- Email marketing platforms
- Course management system (LMS)
- Canva/Adobe Creative Suite
- Marketing automation tools
Client Type
B2B Healthcare - Orthodontic Education & Products
Gallery
Educational Materials & Learning Assets
This project showcases expertise in healthcare marketing, educational content creation, and marketing automation for professional audiences.