Project Overview
Supported cross-channel growth and brand visibility for Mitsubishi Electric in Russia via website optimization, Instagram launch, PR initiatives, and cultural partnerships including museum collaborations.
Key Results
- +45% website traffic - Significant increase in online visibility
- 0 → 2,500+ social followers - Built social presence from scratch in 12 months
- 30+ top-tier media publications - Extensive PR coverage in quality outlets
- Major cultural partnerships - Museum of Oriental Art collaboration
My Role
Digital Marketing & PR Coordinator
- Launched and grew Instagram and Facebook presence
- Coordinated PR campaigns and media relations
- Organized cultural partnership events (e.g., “Japanese Summer” at Museum of Oriental Art)
- Optimized website for SEO and user engagement
- Managed cross-channel marketing campaigns
Strategy & Execution
Instagram Launch
- Developed brand voice and content strategy for social media
- Created content calendar featuring products and lifestyle content
- Engaged with community to build authentic following
- Coordinated with product teams for feature highlights
PR & Media Relations
- Developed PR strategy and press releases
- Built relationships with journalists and media outlets
- Secured coverage in 30+ top-tier publications
- Organized press events and product launches
Cultural Partnerships
- Conceptualized and executed “Japanese Summer” event at Museum of Oriental Art
- Aligned brand with cultural initiatives
- Created experiential marketing opportunities
- Built brand credibility through association with cultural institutions
Website Optimization
- Improved site structure and navigation
- Optimized content for search engines
- Enhanced user experience
- Integrated social media for cross-promotion
Channels
- Website/Blog
- PR/Media
- Cultural Events
Tools & Technologies
- Instagram/Facebook Ads Manager
- Website CMS
- PR outreach tools
- Analytics platforms
Client Type
B2C - Consumer Electronics & Technology
Gallery
Instagram Launch & Content Examples
Press & Event Materials
This project showcases the ability to build brand presence from the ground up through integrated digital marketing, social media, and cultural partnerships.