Artiteq (RUS/NL) — Showroom Launch: SMM + PR/Event

Polina Ertel | Mar 1, 2024 min read
Artiteq (RUS/NL) — Showroom Launch: SMM + PR/Event

Project Overview

Planned and produced multi-channel content and supported showroom launch PR/event communications for Artiteq’s Rotterdam showroom. The campaign integrated social media, PR, and in-person event elements to drive awareness and client acquisition.

Key Results

  • 60+ new clients - Direct business impact from launch
  • +40% repeat inquiries - Strong client retention
  • +2,440 social audience growth - Significant follower increase
  • 6 industry media publications - Targeted B2B press coverage

My Role

Social Media & PR Coordinator

  • Developed social media content strategy for launch
  • Created visual content showcasing showroom and products
  • Coordinated PR outreach to industry publications
  • Supported event planning and execution
  • Managed post-launch follow-up communications

Strategy & Execution

Social Media Campaign

  • Created launch countdown and teaser content
  • Produced showroom tour content (photos, videos, stories)
  • Engaged with industry professionals and potential clients
  • Maintained consistent posting schedule during launch period

PR & Media Relations

  • Developed press releases and media kits
  • Secured coverage in 6 B2B industry publications
  • Coordinated journalist visits to showroom
  • Built relationships with trade media

Event Support

  • Created event promotional materials
  • Managed social media live coverage during launch event
  • Captured and shared event highlights
  • Facilitated networking opportunities

Content Production

  • Professional photography of showroom and products
  • Video tours and product demonstrations
  • Behind-the-scenes content creation
  • Customer testimonials and case studies

Channels

  • Instagram
  • Facebook
  • LinkedIn (B2B)
  • Industry publications
  • In-person event

Tools & Technologies

  • Social media management platforms
  • PR outreach tools
  • Photo/video editing software
  • Event management tools

Client Type

B2B - Picture Hanging Systems for Galleries & Museums

Showroom Opening Event

Showroom Opening 1 Showroom Opening 3 Showroom Event 1 Showroom Event 2 Showroom Event 3

Social Media Assets

Social Media Asset 1 Social Media Asset 3

This project demonstrates expertise in integrated launch campaigns combining social media, PR, and event marketing for B2B audiences.