Hi! I am

Polina Ertel

Digital Marketing Specialist

Amsterdam-based digital marketing specialist combining data-driven marketing with creative visual culture. Building growth through social media, CRM/email, and cross-channel campaigns with clear results and strong content execution.

About Me

I am a digital marketing specialist based in Amsterdam with a unique background that combines data-driven marketing and creative visual culture. I build growth both in-house and as a freelancer, specializing in social media marketing, CRM/email campaigns, and cross-channel campaign coordination.

Apart from marketing, I am a modern visual artist studying at Gerrit Rietveld Academie, which brings a unique creative perspective to all my marketing work.

Core Strengths
  • Social Media & Community Growth
  • Meta/Instagram Ads Manager
  • Influencer/UGC Collaboration
  • Email/CRM (HubSpot/Salesforce/Mailchimp)
  • AI Enthusiast
  • Campaign Coordination & Optimization
  • Visual Content Direction
  • Public Relations/Press Tours
  • Events Organisation

Education & Certificates

2024 - 2029
Bachelor of Arts - Fine Arts DOGTime
Gerrit Rietveld Academie

Part-time programme, currently completing the second year of the evening propaedeutic phase. Building broad artistic foundations through studio work, art theory, and media exploration.

  • Expanded Painting & Unstable Media
2013 - 2017
International Journalism & Public Relations
Moscow State Institute of International Relations (MGIMO)

Focus on Oil and Gas Industry communications.

Relevant skills: Political Science, PR & GR, Business Journalism, Marketing and Communications, Model UN participation

Certificates
Professional Certifications
  • HubSpot Email Marketing Certified
  • Google Analytics Certified
  • IELTS: 7.5

Case Studies

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Artistro (USA) — Social Growth, Conversion & Ambassador Program

Instagram growth + website optimization + audience engagement mechanics delivering +80K followers and +48% online orders

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Tremco CPG Europe — HubSpot Email & CRM (B2B)

HubSpot email/CRM optimization delivering +28% repeat sales and +45% click-through rates

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Mitsubishi Electric — Website Growth + Instagram + PR + Partnerships

Cross-channel growth and brand visibility delivering +45% website traffic and 30+ media publications

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Artiteq (RUS/NL) — Showroom Launch: SMM + PR/Event

Multi-channel showroom launch delivering 60+ new clients and +2,440 social audience growth

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Ormco / My Ideal Smile — Social + Education Product

Social growth and boutique course launch delivering +4,000 followers and 12 doctor enrollments

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Valio (RUS) — New Product Line Launch: Experiential Content & Production

Product launch content package with photoshoot and engagement mechanics for social activation

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Zeelandia (NL/RU) — Instagram Content System + Paid Growth (B2B)

Instagram content system and paid growth delivering +1,000 followers and +15% inbound inquiries

Selected Results

+48% online orders
E-commerce growth for Artistro USA
+28% repeat sales uplift
CRM optimization for Tremco CPG Europe
+45% website traffic
Digital growth for Mitsubishi Electric
30+ top-tier media publications
PR success for Mitsubishi Electric
60+ new clients
After showroom launch for Artiteq Rotterdam
+4,000 followers
Social growth for Ormco/My Ideal Smile
90+ art workshops
Delivered through Polina Ertel Arts

Contact

Let’s create something amazing together! Reach out to discuss your marketing needs or project ideas.